The 3rd edition of my book SEO Visual Blueprint, which has sold nearly 50,000 copies (1st and 2nd edition) and is available in various parts of the world….comes out in March 2013. Here’s a link to pre-order the 3rd edition!
Over the coming weeks I’ll be posting some teasers of the book.
Here’s a teaser from the introduction on “Google: The Birth Child of Larry Page and Sergey Brin.”
Google was cofounded by Larry Page and Sergey Brin while they were students at Stanford University. Although the company was officially incorporated in 1998, the idea of creating a search engine that would “organize the world’s information and make it universally accessible and useful” began as part of a doctoral research project Larry and Sergey began in 1996.
The key to Google’s early success was that the algorithm behind the Google search engine was different from the algorithms before it. Based on Larry and Sergey’s experience with the process of academic research, they believed that Web page authority and relevance could be derived algorithmically by indexing the entire Web, and then analyzing who links to whom. This idea came from the fact that in academia authority is derived when researchers advance their own research by citing one another as part of the research process. Indeed, each piece of published scholarly work (including Larry and Sergey’s dissertation) has a works-cited page at the end of each finished piece of written research, which includes a list of resources that were cited as relevant to the work being advanced.
Larry and Sergey took the process of citing in academic research, and hypothesized that Web pages with the most links to them from other highly relevant Web pages must be the most relevant pages associated with a particular search. To further bolster the concept, Larry and Sergey created PageRank (named after Larry Page), which not only counts how many links point to any given page, but also determines the quality of those links.
Although the Google algorithm is more complex than just analyzing who links to whom, the process of algorithmically analyzing links was a great idea that has separated Google from its competition. In fact, today Google is the leading search engine with more than 60 percent market share in the United States and has quickly become the preferred search engine in most other parts of the world.
Any questions? This is a just a peak at my new book coming out in March or April that will include 15 chapters on everything from Advanced Website Structure to Social Media Optimization to Local Search.
Pre-order the 3rd Edition of SEO Visual Blueprint here.