The Best-Selling SEO Book of All Time
“Search-Engine Optimization: Your Visual Blueprint to Effective Internet Marketing” was written by Kristopher B. Jones and first published by Wiley in 2008. Based on the success of the book new editions were released in 2010 and 2013. The book covers SEO best practices and offers a step-by-step guide to improving SEO for your business. Since 2008 the book has sold over 100,000 copies or as Kris puts it – “almost enough copies to sell out Penn State’s Beaver Stadium” (Kris’ undergrad alma mater).
Step-By-Step Guide
SEO Visual Blueprint will teach you exactly how to select proper keywords, create pages, properly set-up basic and advanced website structures, create value-added content and drive visitor engagement, and build domain authority through white hat link building. With bonus chapters on Google Analytics, Google Adwords, Social Media Optimization, Local SEO, and Kris' favorite SEO Tools and Plugins.
Industry-Leading Best Practices
SEO should be your #1 digital marketing strategy, but too often businesses incorrectly apply short-term thinking to SEO. While you can experience results rather quickly with effective SEO you need to invest in the long-term. In this way Kris focused SEO Visual Blueprint on industry-leading best practices that remove risk from applying proven SEO strategies. Check out the LSEO Blog for free SEO Best Practices Tips and Strategies.
DIY SEO Blueprint
Kris wrote SEO Visual Blueprint as a visual step-by-step guide for anyone to achieve SEO success. You can indeed "Do it Yourself!" Granted - the process takes time and you need to acquire the requisite expertise (as outlined in the book), but you too can apply SEO principals to deliver higher search rankings and increased traffic, leads, sales, phone calls, and transactions.
"I wrote SEO Visual Blueprint to be an easy and cost effective way to achieve SEO success for entrepreneurs, web designers, or large businesses." - Kristopher B. Jones
“Search Marketing has evolved to become one of the more daunting and complicated challenges for businesses to crack. Yet, succeeding at it remains critical for success. You know you need to rank well, but how are you going to get there? In Kris Jones’ book, he walks you through everything you need to know, in just enough detail…””
– William Sears, GPM Growth, LinkedIn
“Kris pioneered the science of generating desirable search engine results well before SEO became what it is today – a mandatory function of any business. This book, now in its 3rd edition, continues to share Kris’ common sense approach to succeeding online. My company became a client of Kris’ services way back in 2000 and I credit his innovative tools and methods for helping us outflank the competition. I continue to recommend his book to both novices and experts alike.”
– Spencer Chesman, Founder & CEO, igourmet.com